Der Klang von morgen

Animated TV logos, the sound design of early science fiction films and the bubbling in soda pop commercials: Starting in the late 1950s, the musical avant-garde made itself heard in mainstream living rooms. Commercial commissions such as those by Delia Derbyshire, Oskar Sala, Raymond Scott or Suzanne Ciani led to innovative ideas and alien sounds anchoring themselves in the collective consciousness while the future flickered on the television screens. The selection of videos compiled by journalist and curator Heiko Hoffmann, shown in three thematic blocks under the title The Sound of Tomorrow: Electronic Music in Short Films, Advertising and Sound Logos, retells the story of the electronic pioneers of the 20th century.