***  Haus der Kulturen der Welt: Forum1 Archive  ***
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   [Date]: Wed, 27 Oct 1999 20:06:03 -0500
   [From]: Juan JosŽ D’az Infante  <jdiazinfante@altamiracave.com>
     [To]: Cultural Exchange via Internet <forum1@hkw.kbx.de>
[Subject]: Poetry For Sale

Hi Donna, all

I have a real problem of identity. I am a communications, advertising and
marketing consultant to several transnational companies.Also I am a
commercial and art photographer and an interdisciplinary artist.

In my experience,

Art is not art for the buyer, a lot of artists make the mistake of defining
art as itself. It is not.
Art for the people that can afford it can be an investment, a hobby with its
own reference frames.
Art can be a very sophisticated piece of decoration to an architect. It is
an status symbol or a snobish present for someone very important. If it has
a bow it is a Christmas present.

It is essential to realize that the market of art is such, before it is art.
Its reference frame is what is important. Even though it sounds too plain.

Once you realize the marketing strategy, on itself will give you a language
to develop within those limitations.

regards

Juan



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>From: Donna Hand-Lee <artwork1@ix.netcom.com>
>Subject: [forum1] Re: And she drinks blood...
>Date: mart., 26 octu 1999 22:24


> Juan thanks for your valuable comments in regard to Art and Marketing a
> product. I am the West Coast Representative
> for the publication Art Now Gallery Guide, and in addition ,  I work as a
> Fine Art Marketing Consultant. Every
> artist needs a clear objective and strategy for their  unique art work. The
> plan must be one that the artist is
> comfortable with. I advise Visual Artists in business development so they
> will have more time to create. Perhaps,
> placing work in a gallery is not for every artist, and an alternative space
> would work  much better. Maybe, an
> artist needs more exposure by joining an organization or by placing an
> advertisement in a magazine. Sometimes, an
> artist wants to enter and be part of the world Art Fairs. Arts Business
> Exchange, London, England, has an online
> Forum where you may  go and ask me an art related question. I would be glad
> to hear from you.
> The Cultural Exchange  is a valuable tool and I have learned so much from
> your comments from around the world.
> Thanks for taking the time to enlighten your audience..
>
> Best Regards,
>
> Donna Hand-Lee
> Art Works Consulting/Art Now Gallery Guide
> http://www.marketmagic.com/artworks.htm