***  Haus der Kulturen der Welt: Forum1 Archive  ***
-----------------------------------------------------------------------
   [Date]: Mon, 25 Oct 1999 11:00:11 -0500
   [From]: Juan JosŽ D’az Infante <jdiazinfante@altamiracave.com>
     [To]: Cultural Exchange via Internet <forum1@hkw.kbx.de>
[Subject]: And she drinks blood...

Hi all,

Day before yesterday I was able to see an old musical called "Crazy about
you" with music of Gershwin. I realized how important marketing is. The
musical was like any other with its own happy end, definitely not a master
piece. Nonetheless it contained two or three tunes that have become part of
the classical repertoire of American music. It was a masterpiece contained
within a marketable mass product. Very much like the poems of TS Elliot in
Cats. Something to think about the package and the package deal, the art
product and the vehicle that carries it. I do not find it a coincidence, but
strategy and humility. Humble pie and getting the work done in an efficient
manner. Clear objective and a strategy.

Yesterday on the other hand I saw the work of China Addams... Amarillismo at
its best. Got the attention but it was very poor art.


Juan

----------
>From: Gerhard Haupt <haupt@uinic.de>
>Date: vier., 22 octu 1999 01:18
>
> Hello everybody,
>
> Juan Jose's provocative subject line [which surely made everyone of us
> to read his posting ;-) ] reminded me of some ideas, developed by
> Michael H. Goldhaber about the conditions of production and distribution
> of art in the circumstances of a new "Attention Economy". Since 1996 the
> online edition of the German magazine Telepolis has been publishing a
> lot of his articles, texts and a column, as well as contributions on the
> issue by other authors (Florian Roetzer, Georg Franck).
>
> It's impossible to resume this complex theory in a few words, one has to
> read the texts. Here only two short quotations, to give you an idea:
>
> "Today what counts more and more is performing, not producing in the old
> routine sense of factory production. Since performance involves your
> whole personality, everything about you, you are always at least
> preparing, except perhaps when you are paying attention to others, which
> is always to some degree effortful,and certainly requires time."
>
> "Attention is held unequally, and the old wealth, which is money in our
> case, flows to the holders of the new wealth, which is attention, and
> whom we call stars, celebrities, and so on."
>
> Quoted from:
> Michael H. Goldhaber: Attention Economy and the Net - Part II, in:
> Telepolis, 12 December 1997
> english: http://www.heise.de/tp/english/special/eco/6202/1.html
> deutsch: http://www.heise.de/tp/deutsch/special/eco/6200/1.html
>
> See also Part 1:
> english: http://www.heise.de/tp/english/special/eco/6097/1.html
> deutsch: http://www.heise.de/tp/deutsch/special/eco/6195/1.html
>
> and another text:
> Michael H. Goldhaber: Art and the Attention Economy in Real Space and
> Cyberspace, in Telepolis, 9 January 1998
> english: http://www.heise.de/tp/english/inhalt/kolu/2241/1.html
> deutsch: http://www.heise.de/tp/deutsch/kolumnen/gol/2240/1.html
>
>
> Best wishes,
> Gerhard Haupt