As an American, I find the dialogue of the Americanization of global culture important, but the view from here may be a bit different.
Clearly American based companies are successfully marketing products in much of the rest of the world. And it is quite probable that many importing countries are suffering both economically and culturally from an unequal exchange.
But American culture is diverse and fluid. What gets exported is what sells abroad, not necessarily what reflects the actual culture of the USA, or even what can be marketed here most successfully.
No where is this more evident than in the movie industry, where movies are now produced more for the foreign market than for the domestic market. Films which reflect on the subtleties of our complex American culture cannot get made, because the global audience will not go to see them.
Economically, America may be winning. But culturally, globalization without concern for the great diversity of cultural values will hurt all of us.
Cynthia Beth Rubin